Online distribution for long has been only about connecting to online channels to distribute inventory and rates. However, such an approach does not look at generating revenues.
Online distribution has to be handy & smartly distributing the right room at a Profitable cost to the appropriate market segments through the high yielding demand generators. The system also involves approaching distribution as a function of revenue management, so that the user being hotelier are focused on optimizing revenue and improving profitability.
Those scale projects